News

Press Release: Catoctin Creek Distilling Company Announces Packaging Redesign

Award-winning craft distillery partnered with Thoroughbred Spirits Group to create new label design

2017 Bottle Re-Design

PURCELLVILLE, VA—Catoctin Creek Distilling Company announces new packaging design on labels of its premium craft spirits. The new look, which will be found on all bottles throughout the Catoctin portfolio by the end of the year, was created in partnership with Thoroughbred Spirits Group.

Anchored by a new monogram and dogwood rondel, the rustic yet refined design signifies the distillery owners’ commitment to honoring the heritage of distilling in Virginia and the agrarian character of their surroundings in the foothills of the Blue Ridge Mountains. Located in northern Virginia’s scenic Loudoun Valley, Catoctin Creek was founded in 2009 by the husband and wife team of Becky and Scott Harris. With Scott running business operations as general manager and Becky crafting the finest spirits in the Commonwealth as chief distiller, Catoctin Creek uses local and organic ingredients to produce a variety of small-batch craft spirits, including Roundstone Rye, which holds distinction as Virginia’s most-awarded whisky.

“We started Catoctin Creek because we wanted to make something by hand that put us closer to the land at home in Virginia,” says Scott Harris. “We’re extremely excited that our new label design speaks to that sense of place, offering a look that perfectly complements the craft spirits in our bottles.”

Tasked with refreshing the Catoctin Creek brand, the team at Thoroughbred Spirits Group, a consulting firm that assists distilleries with product development, business planning, branding and distribution, focused on the key elements of Catoctin’s rural identity, building a more succinct branding hierarchy and refined packaging concept.

“Throughout the project, our vision was a clean and refined brand that feels modern, yet carefully crafted,” says Benjamin Carr creative director of Thoroughbred Spirits Group. “We couldn’t be any prouder of the brand we have developed and have truly appreciated the journey with such like-minded clients as Scott and Becky.”

Adds Jason Griffin, Thoroughbred Spirits Group’s Director of Brand Development: “We knew from the beginning of this project that we wanted to amplify Catoctin Creek’s Virginia heritage and tie together the entire portfolio with a stronger brand identity across the range.  Thoroughbred’s interpretation of the new packaging tells more than just a story; it successfully creates a strong sense of place.”

The redesigned packaging will be available on shelves in the United States and Europe by the end of the year across five widely distributed products in Catoctin Creek’s portfolio: Roundstone Rye, Roundstone Rye – 92 Proof, Roundstone Rye – Cask Proof, Watershed Gin and Rabble Rouser.

About Catoctin Creek Distilling Company:  Catoctin Creek Distilling Company (120 West Main Street, Purcellville, VA 20132; Twitter: @catoctincreek) is the first distillery in Loudoun County Virginia since before prohibition. Family owned and operated, Catoctin Creek produces premium spirits: rye whisky and gin from organic sources, and brandy from Virginia wines. For media-related inquiries, please contact Hannah Watson at This email address is being protected from spambots. You need JavaScript enabled to view it. or 434-964-0004 ext. 19, or for more information please visit www.catoctincreek.com.

About Thoroughbred Spirits Group: Since 2009, Thoroughbred has assisted the launch of 17 physical distilleries and launched over 75 brands. Our diversified team of experts offers a full suite of services for the industry, including concept and product development, financial and business planning, branding and packaging design, distillery planning, distribution and sales management, and marketing strategy. Whether you bring us on board for a single short project or a long-term partnership, Thoroughbred is committed to helping you succeed at every step along the way. For more information please visit www.tbspirits.com.

Latest News

Catoctin Creek in Kentucky

Louisville Business First did a story on our launch into Kentucky last week.  David Mann writes: [Scott] and his wife, Becky Harris, started a rye whiskey distillery, Catoctin Creek Distillery, in Purcellville, Va...

Read more

Catoctin Creek Nominated in USA Today's …

Catoctin Creek has been nominated in USA Today's "10 Best" awards, in the category of "Best Brandy".  Please go to the link below and VOTE for us every day!  From the...

Read more

Becky Harris featured on Great Day Live…

Becky Harris was featured today on Great Day Live! on WHAS TV in Louisville, Kentucky.  This week, we're launching Catoctin Creek into the Kentucky market, and today's show was celebrating that...

Read more

Contact Us

Catoctin Creek Distillery

Catoctin Creek Distillery
120 W Main St
Purcellville, VA 20132

Tel (540) 751-8404


Trip Advisor Certificate of Excellence

Virginia is for Lovers

Latest Events

Captain Gregory's Cocktail Collaboration

  SEP 12   Captain Gregory's Cocktail Collaboration with Catoctin Creek 6:15pm—10:30pm Experience an intimate collaboration between award-winning Virginia distillery Catoctin Creek and Captain Gregory's. Enjoy four distinct cocktails featuring Catoctin Creek's full lineup (Gin, Brandy...

Read more

Catoctin Creek Bottling Workshop

  SEP 15   Bottling Workshop 10:00am—12:00pm Catoctin Creek Distilling Company will conduct one of our famous Bottling Workshops!  Here's your chance to volunteer and learn how to bottle, cap, seal, and label Roundstone Rye. Get...

Read more

Spirited History: A Tasting of History & Whiskeys at Aldie Mill

  SEP 15   Dinner and Whiskey at Historic Aldie Mill 6:30pm—10:00pm NOW IN OUR EIGHTH YEAR!! Join us for a unique and intimate evening with old friends and new as we taste five exquisite whiskeys paired with...

Read more