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Press Release: Catoctin Creek begins distribution to Mexico with Viparmex Distribution Company

Roundstone Rye is now available in Mexico City, Guadalajara and Cabo San Lucas

PURCELLVILLE, Va. (September 30, 2019) - - - Catoctin Creek Distilling Co., 120 W. Main St., announces its new partnership with Viparmex, a national wine and spirits distribution company based in Guadalajara, Mexico. Two of the craft distillery’s most popular expressions, Roundstone Rye 80 Proof and Roundstone Rye 92 Proof Distiller's Edition, are now available throughout Mexico City, Guadalajara and Cabo San Lucas. Both products are single barrel pot-stilled whiskies made from 100% rye.

"We are thrilled to begin export to Mexico," said Scott Harris, founder and general manager of Catoctin Creek. "Mexico represents the 2nd largest market in Latin America, and the largest market for ecommerce today.* After attending the Barra Bar Show in Mexico City earlier this year, we believe there is sufficient interest and disposable wealth in Mexico to begin exporting our premium whisky line to the country. With existing NAFTA and potential future USMCA rules, we believe Mexico is an excellent place to do business."

The arrangement between Catoctin Creek and Viparmex is a new relationship for both companies. Mr. Harris will be making a trip to launch the brand in the fourth quarter of 2019, which will include visits to various retailers, bars and restaurants to introduce the brand to the market.

"We are very proud and excited to start our partnership in Mexico with Catoctin Creek Distilling Company," said Wesley Alejandro Rodriguez, CEO and partner of Viparmex. "We think the superb quality of their products, along with the Virginia whisky distilling tradition, will be an immediate success in our market. Mexico is experiencing an important increase of mixologists looking for quality products, especially in companies focused on quality with a true craft identity."

Mr. Harris adds, "We are eager to work with Viparmex as our distributor. The company has been a distributor of premium wines within the country for a generation, and already has the sales structure, distribution logistics and customer base for a brand like ours to thrive."

Both Catoctin Creek and Viparmex extend a special thanks to the Virginia Department of Agriculture and Consumer Services (VDACS), and the team of in-country consultants at Grupo PM, for their assistance in export promotion and show support at Barra.

Catoctin Creek Whisky Line
[Click on the photo for a high resolution version to download.]

*Sources: Jenner, Francis, Aztec Reports, September 10, 2018, and U.S. News & World Report, "Best Countries," 2018.

About Catoctin Creek Distilling: At Catoctin Creek Distilling Company, 120 West Main St., True Craft is Inspired by Tradition.℠ Founded by Scott and Becky Harris in 2009, Catoctin Creek made a name for itself as the first legal distillery since prohibition in Purcellville, Virginia’s Loudoun County. The craft distillery is home to Virginia’s most-awarded whisky, Roundstone Rye, which has been presented gold medals across the globe and stands out through its old-world production methods. Catoctin Creek prides itself on sourcing rye whisky, gin, and seasonal brandy from local and organic grains and fruits, with spirits available in 26 states and 3 continents. The Harris’ intricate attention to detail results in high quality internationally-acclaimed products, including seasonal releases and private cask offerings, that recognize the true craft of Virginia spirits. For more information, call (540) 751-8404 or visit www.catoctincreek.com. Follow Catoctin Creek on Instagram, Twitter and Facebook.

About Viparmex: Viparmex is a Mexican company dedicated to import and distribution of premium wines and spirits from all over the world throughout Mexico. Founded over 20 years ago, Viparmex have become one of the leading wine companies in Mexico, earning the trust of customers nationally and partners internationally.  Viparmex today is one of the most recognized importers in Mexico in the HO.RE.CA market, covering the most important states of Mexico.  The company's core competence is the strong relationship built with its partners and customers, and through the years has been committed to providing and excellent balance between quality and price of their products and services, always with the objective of achieving a unique purchasing experience that distinguishes us from our competitors. For more information, visit www.viparmex.com.mx or follow on Facebook.

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Roundstone Rye aparecerá primero en Ciudad de México, Guadalajara y Cabo San Lucas

PURCELLVILLE, Va. (27 de septiembre de 2019) - - - Catoctin Creek Distillery anunció hoy su nueva asociación con Viparmex, una compañía nacional de distribución de vinos y licores con sede en Guadalajara, México. Actualmente, la distribución en México se centrará en las dos expresiones más populares de Catoctin Creek, la Roundstone Rye 80 Proof y la Roundstone Rye 92 Proof "Distiller's Edition", ambas son whiskies de barril hechos de centeno al 100%.

"Estamos encantados de comenzar a exportar a México", dijo Scott Harris, fundador y gerente general de la destilería. "México representa el segundo mercado más grande de América Latina, y el mercado más grande para el comercio electrónico en la actualidad.* Después de asistir a la barra Barra show en la Ciudad de México a principios de este año, creemos que hay suficiente interés y riqueza disponible en México para comenzar a exportar nuestro whisky premium línea al país. Con el TLCAN existente y las posibles reglas futuras de USMCA, creemos que México es un excelente lugar para hacer negocios".

El acuerdo entre Catoctin Creek y Viparmex es una nueva relación para ambas compañías. El Sr. Harris agrega: "Estamos entusiasmados de trabajar con Viparmex como nuestro distribuidor. La compañía ha sido un distribuidor de vinos premium en el país durante una generación, y ya tiene la estructura de ventas, la logística de distribución y la base de clientes para que una marca como la nuestra prospere ".

"Estamos muy orgullosos y entusiasmados de comenzar nuestra asociación en México con Catoctin Creek Distilling Company", dijo Wesley Alejandro Rodríguez, CEO y socio de Viparmex. "Creemos que la excelente calidad de sus productos, junto con la tradición de destilación de whisky de Virginia, será un éxito inmediato en nuestro mercado. México está experimentando un importante aumento de mixólogos que buscan calidad, especialmente en empresas enfocadas en la calidad con una verdadera identidad artesanal ".

Harris hará un viaje para lanzar la marca en el cuarto trimestre de 2019. El viaje incluirá visitas a varios minoristas, bares y restaurantes para presentar la marca al mercado.

Un agradecimiento especial al Departamento de Agricultura y Servicios al Consumidor de Virginia (VDACS), y al equipo de consultores en el país (Grupo PM), por su asistencia en la promoción de exportaciones y su apoyo en Barra.

Catoctin Creek Whisky Line[Haga clic en la foto para descargar una versión de alta resolución.]

*Fuentes: Jenner, Francis, Aztec Reports, September 10, 2018, and U.S. News & World Report, "Best Countries," 2018.

Acerca de Catoctin Creek Distilling: en Catoctin Creek Distilling Company, 120 West Main St., True Craft está inspirado en la tradición. Fundada por Scott y Becky Harris en 2009, Catoctin Creek se hizo un nombre como la primera destilería legal desde la prohibición en Purcellville , El condado de Loudoun de Virginia. La destilería artesanal es el hogar del whisky más premiado de Virginia, Roundstone Rye, que ha recibido medallas de oro en todo el mundo y destaca por sus métodos de producción del viejo mundo. Catoctin Creek se enorgullece de obtener whisky de centeno, ginebra y brandy de temporada de granos y frutas locales y orgánicas, con licores disponibles en 26 estados y 3 continentes. La intrincada atención al detalle de Harris da como resultado productos aclamados internacionalmente de alta calidad, que incluyen lanzamientos de temporada y ofertas de barriles privados, que reconocen el verdadero oficio de los espíritus de Virginia. Para obtener más información, llame al (540) 751-8404 o visite sit www.catoctincreek.com. Sigue a Catoctin Creek on Instagram, Twitter and Facebook.

Acerca de Viparmex: Viparmex es una empresa mexicana dedicada a la importación y distribución de vinos y licores premium de todo el mundo en todo México. Fundada hace más de 20 años, Viparmex se ha convertido en una de las principales empresas vitivinícolas en México, ganándose la confianza de los clientes a nivel nacional y socios a nivel internacional. Viparmex hoy es uno de los importadores más reconocidos en México en el mercado HO.RE.CA, cubriendo los estados más importantes de México. La competencia central de la compañía es la fuerte relación construida con sus socios y clientes, y a través de los años se ha comprometido a proporcionar un excelente equilibrio entre la calidad y el precio de sus productos y servicios, siempre con el objetivo de lograr una experiencia de compra única que nos distinga de nuestros competidores Para obtener más información, visite www.viparmex.com.mx o siga en Facebook.

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Catoctin Creek Distillery

Catoctin Creek Distillery
120 W Main St
Purcellville, VA 20132

Tel (540) 751-8404


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