More painful tariff coverage in Barron's
Jake Emen covers the topic:
Harris says that his company has directly spent $100,000 on export promotion trips to the EU in the years since. The result was that in 2018, Catoctin Creek expected a full quarter of its revenue to come from the European market. Right before the tariffs hit, he says another trip overseas netted a dozen handshake deals he was eager to finalize.
“Upon our return, when the tariffs went into effect, our distributor dropped us, and our sales in the U.K. never materialized,” Harris says. “That 25% revenue we expected from Europe was about 1%.”
Read the full story, here.