Daily Beast - What Music Embodies Rye Whiskey?
Photograph by Atlantic Records, used under license, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=45577655.
The Daily Beast asked rye distillers around the country to tell us what their spirits taste like by comparing them to music. Of the various responses, most were fairly (in our humble opinions) predictable: old white guys honoring other old white guys. <yawn>
That is what it's like being a woman in a man's whiskey world. Becky Harris, our founder and distiller, mixed it up a little bit, and I think Becky nails it here:
Whiskey, like music, is primarily viewed through a male lens, and I wanted to shout one out for the ladies. Doreen St. Felix wrote about Missy Elliott in the New Yorker, ‘hip-hop artists are musicologists, and sampling is one way histories are folded into the present.’ Like Elliott, another Commonwealth native, we pull influences from all corners and filter them through our Virginia mindset. We take the rye of the past, and... flip it, and reverse it. Catoctin Creek created a new aesthetic for rye: toggling between chill, fruity, and bold spice.
You can read the full story, here.