Code of Responsibility
For over 70 years, the Distilled Spirits Council of the United States, Inc. (DISCUS) has had a code of voluntary advertising practices, the Code of Responsible Practices for Beverage Alcohol and Marketing, which applies to the advertising by DISCUS members of the distilled spirits, malt beverage and wine brands they market in the U.S. and is followed by an increasing number of nonmember distilled spirits marketers.
The DISCUS Code provides for a Code Review Board that is charged with reviewing complaints about advertising material in the marketplace. To make the distilled spirits industry's review process more transparent and understandable to the public, DISCUS publishes semi-annual public reports detailing complaints against specific advertisements, decisions of the spirits industry's advertising compliance review board and actions taken by each advertiser.
For more information regarding the DISCUS Code, please go to http://www.discus.org/responsibility/code.asp.